A Look Inside

 

Welcome to “The Aesthetic Principle” – where experience and skill converge to redefine visual communication with integrity, clarity, congruence, and impact.

 

 

Led by Art Director and Designer Jane Shanahan, our approach transcends conventional boundaries, resulting in a harmonious blend of creativity and precision. With a track record adorned with numerous awards, Jane brings a wealth of expertise to every project.

 

 

Explore the intersection of artistry and strategic design, where each creation is a testament to our commitment to excellence. At “The Aesthetic Principle,” we transform ideas into visual masterpieces that resonate with authenticity and leave a lasting impression.

 

Discover the art of meaningful visual communication – welcome to a realm where aesthetics meet purpose.

 

the studio

TALENTS

  • Taking projects from conception to delivery
  • Designing original and creative communication pieces
  • Increasing marketing aesthetic
  • Targeting audience-centric markets
  • Maintaining brand consistency
  • Solid marketing principles
  • Refining images, fonts and layouts for digital and print
  • Creating clear and concise visuals
  • Applying typography techniques to all collateral
  • Managing the printing process to ensure quality
  • Expert level file creation, structuring, and formatting
  • Absolute attention to detail and deadlines
  • Web design expert in WordPress
  • Master in the Adobe CC Suite (InDesign, Illustrator, Photoshop and After Effects)

 

“Nothing’s perfect, the world’s not perfect. But it’s there for us, trying the best it can; that’s what makes it so damn beautiful.”
Hiromu Arakawa, Fullmetal Alchemist

ALL ABOUt YOU

clarity

Even if my clients have been unable to communicate exactly the kind of design they want up front, I have been consistently able to absorb and understand the essence of their project and   bring out the right imagery to match their ideas. This I have found to be a profound gift in being of service to many inspiring projects.

 

“Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge.”
Paul Rand

Features

What I Offer

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LITERATURE

Inclusive of online communications, MailChimp campaigns, and print-based media, I specialize in designing, photographing, and conceptualizing high-profile corporate literature, advertisements, and newsletters for both print and online platforms. I excel in taking projects from concept to delivery within specified deadlines. With my expertise in quality graphic design, I am well-positioned to establish an ideal partnership for all your print and online communication needs.

EXHIBITIONS

Exhibitions continue to be a highly effective avenue for connecting with new prospects and maintaining relationships with current clients. The interpersonal dynamics fostered in an exhibition space are integral to successful business interactions. I possess a keen understanding of the image and artwork specifications essential for large-format outputs. Whether for internal or external settings, I can produce large format prints mounted on diverse substrates. Additionally, I offer a selection of modular systems tailored to suit the specific requirements of each event.

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BRANDING

I specialize in crafting meaningful and memorable brand identities for both business and consumer brands. If your company or product is seeking a rejuvenated appearance without the expense of altering your logo, I can design a new house style that harmonizes seamlessly with your existing logo. This refreshed look can be seamlessly integrated across all media platforms, transforming your marketing toolkit—from packaging to website development, literature to exhibition graphics, and even vehicle wraps. Elevate your brand with a cohesive and compelling visual identity.

 

Illustration

I began my journey with just a Mac on a table in my living room, often working against deadlines with my 2-year-old son by my side, clutching his bottle. Meanwhile, my youngest son would be on my back, peacefully asleep in a backpack, as I strived to complete concept drawings. Amidst these challenges, my illustration and fine art skills emerged as some of my most cherished talents.

web design

I specialize in designing and producing websites that go beyond merely reflecting your company brand—they strategically guide visitors with intuitive navigation, on-page functionality, and compelling content. Ensuring a positive user experience is paramount to me. Let’s transform your website into the most effective sales tool, all at a fraction of the cost. The journey to great ideas begins with engaging conversations.

animation

Beginning as an illustrator paved the way for my evolution into a multi-disciplinary designer proficient in graphic design, web design, branding, and icon design. Over my 20+ years in the field, I’ve been passionate about crafting beautiful and thoughtful designs that effectively communicate the needs and purpose of a company. I’ve expanded my skill set to include After Effects, adding another dimension to my capabilities.

Top Skills

Creative

Creative without strategy is called ‘art.’ Creative with strategy
is called ‘advertising’.

Visualize

Visualize this thing that you want, see it,
feel it, believe in it.

Interpret

Everyone reads the same words
but has a very clear picture of their own.

Inspire

Inspiration comes from everywhere.
It is an interior process for me.

Hours of Operation

MON – FRI
10:00am – 6:00pm EST

SAT
I am closed

SUN
I am closed

Drop Me a Line

Don't be shy. Let me know if you have any questions!

805.330.0776