A Look Inside
Welcome to “The Aesthetic Principle” – where experience and skill converge to redefine visual communication with integrity, clarity, congruence, and impact.
Led by Art Director and Designer Jane Shanahan, our approach transcends conventional boundaries, resulting in a harmonious blend of creativity and precision. With a track record adorned with numerous awards, Jane brings a wealth of expertise to every project.
Explore the intersection of artistry and strategic design, where each creation is a testament to our commitment to excellence. At “The Aesthetic Principle,” we transform ideas into visual masterpieces that resonate with authenticity and leave a lasting impression.
Discover the art of meaningful visual communication – welcome to a realm where aesthetics meet purpose.
the studio
TALENTS
- Taking projects from conception to delivery
- Designing original and creative communication pieces
- Increasing marketing aesthetic
- Targeting audience-centric markets
- Maintaining brand consistency
- Solid marketing principles
- Refining images, fonts and layouts for digital and print
- Creating clear and concise visuals
- Applying typography techniques to all collateral
- Managing the printing process to ensure quality
- Expert level file creation, structuring, and formatting
- Absolute attention to detail and deadlines
- Web design expert in WordPress
- Master in the Adobe CC Suite (InDesign, Illustrator, Photoshop and After Effects)
“Nothing’s perfect, the world’s not perfect. But it’s there for us, trying the best it can; that’s what makes it so damn beautiful.”
Hiromu Arakawa, Fullmetal Alchemist
ALL ABOUt YOU
clarity
Even if my clients have been unable to communicate exactly the kind of design they want up front, I have been consistently able to absorb and understand the essence of their project and bring out the right imagery to match their ideas. This I have found to be a profound gift in being of service to many inspiring projects.
“Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge.”
Paul Rand
What I Offer
LITERATURE
EXHIBITIONS
BRANDING
Illustration
web design
animation
Creative
Creative without strategy is called ‘art.’ Creative with strategy
is called ‘advertising’.
Visualize this thing that you want, see it,
feel it, believe in it.
Everyone reads the same words
but has a very clear picture of their own.
Inspiration comes from everywhere.
It is an interior process for me.
Hours of Operation
MON – FRI
10:00am – 6:00pm EST
SAT
I am closed
SUN
I am closed
Drop Me a Line
Don't be shy. Let me know if you have any questions!
805.330.0776